Character Spinning essentially 'rewrites' your content into an alternative (and randomised) web-format that appears completely normal to the viewer, but looks totally different to the search-engines. It simply replaces certain letters of the alphabet with HTML code variations. Using the 'Extended Codes' it maximizes variation via the use of foreign characters which look exactly the same as the UK characters. The Standard Codes limits the variation to pure English Standard ASCII codes. Standard members can use content of up to 50k in size. Premium members can use content of up to 250k in size.
¹The 'Embed {Spintax}' output is NOT a single re-write (i.e. ready for immediate use on a web-page or as a submission,) but rather a full {braces} 'spintax' version to be used in spinning-submission systems, so that EACH & EVERY output is different and original.
If you want a single output to copy-and-paste, then select the 'Ready-To-Go' Output mode. When you output the code, you will see that many of the letters have been replaced with a '&#xxxx;' code. This is an HTML character format that, when placed into your HTML code or content, will appear as a normal character to the viewer, but will not be recognised as that letter by the search engines.
You can use this output 'as-is' in most HTML editors or submission software. The second output, below it, will show you what it looks like from the viewers perspective (although, remember that if you're looking at the spintax embedded version, this will still be showing the {braces} - as it needs to go through a spinner to be viewable in the normal sense.) This second version may be accepted by some submitters, but most will require the top 'coded' version to avoid any HTML 'translation' mistakes.
To see the effect of this - just copy in a quick plain text article and hit 'Spin NOW'. You'll see what we mean.
²In the 'Extended Code' mode, your output will be spun for each letter that has an available alternative HTML extended/foreign character code, other than the standard ASCII value. These letters always look the same as their English counterparts, but are perceived differently by the search engines. Some letters have more than one variation, but around half of lower case letters don't have an alternative. In the 'Standard Code' mode, your output will be spun using the standard ASCII character code HTML string (ASCII Codes 65-90 & 97-122.)
Some people are concerned that in the future, Google may implement changes to recognise the 'extended' codes and reduced the link value of those pages, because they could be perceived as 'cheating/spam' pages. If you're concerned about this, then simply use the standard codes, as these could never be seen as anything other than a coded system output, as many systems use standard ascii/html encoding. We would also not advise the use of the extended codes on your own personal sites, as a future precaution. Keep the extended code useage limited to external content and submissions (articles/2.0's etc.) and this will ensure that the worst that can happen is you lose the value of some inbound links.
Upper & lower case are treated and encoded separately, and we literally spin at letter-level - not word-level, which allows for many more permutations of each word - and thus further obfuscation. What do we mean by this? Well, if you spin a word as {submission|submission} - where the second word is all character-spun, and the first word is standard text - then you get 2 possible permutations/possibilities of that word. If you spin it as {s|ѕ}ubm{i|і}{s|ѕ}{s|ѕ}{i|і}{o|о}n - where the second letter in each case is char-spun, then you get 2^6 permuations - or 64... A LOT more. (In this example, the letters u,b,m & n do not have html-spin variants.) This massively and factorially increases the uniqueness of each output.
You may use existing {spintax|spun text} in the box; it will ignore it and leave it in place - simply adding more nested spintax in the 'Embed' mode for the HTML character encoding... But Do NOT use any HTML tags etc. as it will spin all lower and upper case letters, irrespective of <tags>. Only enter raw text.Use our text cleaner first if your content may contain junk/illegal/word-processing characters etc. Plus: Our Text Cleaner reverses the char-spinning process - so you can get content 'back' into it's original format when required.
You may change the replacement frequency between 1-9, but this is only a guide. Since all letters are not spinable, some smaller words cannot be spun. Where this happens, the software will immediately move onto the next word. The software will randomly change the frequency/gap up to a maximum of the number you select, but the overall average will be lower - as it uses this number as a maximum, not an average. It is generally wise to keep it at 4-7. This will normally 'spin' about 25-40% of the content on average, yielding 60-75% of the content (plus protected keywords) as fully search-engine 'readable' - so they can 'understand' the page context.
Enter 'protected' words that you do NOT want spun as a comma-delimited list in the second box. This will ensure that these words remain readable by the search-engines. You can also use this function to protect any special tag/marker words you want to keep. Remember that pluralised and extended words etc. are not the same as the original, so if you want 'diet', 'dieting', & 'diets', then you need to enter them ALL - not just 'diet'.
And IMPORTANTLY: Do NOT character-spin your main titles - especially if the content is being submitted to web 2.0 and article type sites...
Your title usually becomes the title-meta-tag for the page, and is also often embedded in the URL. You want this to be completely readable at all times. If you character-spin even the 'stop' or 'filler' words, then you're effectively increasing the keyword density of the title, by making them nonsense (from the crawler/spider's perspective.) This could mean you end up with all your spun titles effectively having very similar keyword themes - which is not a good idea since Google's recent Panda updates.